By Iden Azzopardi, Chief Financial Officer
Artificial intelligence (AI) and blockchain are no longer futuristic concepts in iGaming – they’re now financial game-changers.
These technological advancements are fundamentally reshaping how we operate, optimise costs, and drive sustainable growth.
As the industry accelerates, Malta has positioned itself as one of the most progressive adopters of these technologies, with more AI startups per capita than the United States.
AI: The Engine of Efficiency and Profitability
Generative AI is one of the most ubiquitous forms of artificial intelligence – think ChatGPT or CoPilot – and it’s already hard at work across the iGaming industry.
Businesses are using it to slash operational overheads by automating customer support, fraud detection, and even game development.
In its Annual Global CEO Survey, PwC reported more than half of executive respondents said that generative AI has delivered efficiencies in how employees use their time – meaning fewer manual processes, faster decision-making, and ultimately, cost savings.
AI’s ability to analyse player behaviour is a goldmine from a financial perspective. It enables hyper-personalised game recommendations and promotions, driving engagement and increasing player lifetime value.
The bottom line? Higher revenue, optimised marketing spend, and a more predictable cash flow.
Security is another area where AI is delivering returns. Fraudulent transactions and bonus abuse eat into margins, but AI-driven risk detection spots suspicious activity in real-time.
This reduces chargebacks and ensures compliance with ever-tightening regulations, safeguarding profitability and reputation.
Malta’s Tech-Forward Credentials
AI adoption is high in Malta, boasting more AI startups per capita than the US, according to statistics published by Business Insider last year.
Of course, adoption is one thing, but how about successful integration? Malta is already paving the way in this respect, too.
The Times of Malta reported the results of a Eurobarometer survey, which placed Malta as one of the most positive countries towards AI, thanks to its capacity for speeding up workflow and boosting performance.
Blockchain: The Trust Multiplier
In an industry that relies on player trust, blockchain’s immutable ledger is an efficiency powerhouse.
It eliminates costly disputes by providing a transparent, verifiable record of every transaction. Smart technology is automating everything from payouts to compliance checks, cutting administrative costs and reducing human error.
One of the biggest financial benefits? Faster and cheaper transactions. Fiat banking can be slow, with high processing fees, but blockchain-based payments offer near-instantaneous settlements and significantly lower costs.
Whether it’s crypto deposits or tokenised assets, this tech is unlocking new revenue streams while improving the player experience.
AI and Blockchain: Digital Twin Turbo
The real alchemy happens when AI and blockchain work together. AI can analyse blockchain data to detect anomalies, improving fraud prevention while ensuring seamless compliance.
Meanwhile, blockchain enhances AI’s credibility by providing a tamper-proof audit trail, making regulatory reporting more efficient.
Forward-thinking iGaming firms are already leveraging this synergy. AI-driven blockchain platforms are creating more transparent and provably fair gaming environments, reducing disputes and reinforcing player confidence.
The result? Higher player retention and lower operational risk—two essential drivers of long-term financial success.
The Leadership Mandate: Invest or Be Left Behind
As financial leaders, it’s our responsibility to plan ahead and consider what’s coming next. That means investing in AI and blockchain talent, forging partnerships with innovative tech providers, and staying ahead of regulatory shifts.
The AIBC Eurasia 2025 conference highlighted how industry pioneers are already capitalising on these technologies to create next-gen iGaming and fintech solutions.
Those who hesitate risk falling behind.
The Future is Here: Seize the Opportunity
The integration of AI and blockchain in the iGaming industry is not a distant future – it’s our present reality. By embracing these technologies, we’re driving operational efficiency, fortifying security, and crafting better player experiences.
The financial benefits are undeniable, and as innovation continues, the growth potential is limitless.
